When Writing Radio Spots, It's Important to Realize That Everyone

question 73

Multiple Choice

When writing radio spots, it's important to realize that everyone has mental images of sounds they hear. This means radio writers must:

• A)limit their use of sound effects.
• B)tell listeners what they're supposed to visualize.
• C)let listeners control the imagery.
• D)take control of the listener's imagination by creating the mental image that leads to the proper response.
• E)not use radio for product advertising because you can't show picture.

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Definitions:

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