If You Are Striving for Simplicity in Your Radio Spot

question 53

Multiple Choice

If you are striving for simplicity in your radio spot, then do all of the following EXCEPT:

• A)be sure to include all product benefits.
• B)build around one central idea.
• C)use known words.
• D)use short phrases.
• E)use simple sentence structure.

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Definitions:

House Un-American Activities Committee

A committee of the U.S. House of Representatives, established in 1938, that investigated alleged disloyalty and subversive activities on the part of private citizens, public employees, and those organizations suspected of having Communist ties.

Civil Liberties

Fundamental rights and freedoms protected from infringement by the government, such as free speech and privacy.

Communists

Refers to individuals who support or are members of a political ideology advocating for a classless society, primarily based on the theories of Karl Marx and Friedrich Engels.

New Coalition

A political or strategic agreement for cooperation among different political parties, factions, or interest groups.