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When a Commercial Is Written in a Way That Sets

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Short Answer

When a commercial is written in a way that sets the product apart and makes it sound different from other commercials and it has ________, it's a way to vitalize the copy.


Definitions:

Financial Costs

The total amount of money that is spent by a business or organization on activities including operations, projects, and investments.

Clinical Depression

A medical condition characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities.

Institutional Program

A set of organized activities and policies designed to meet the goals of institutions like schools or prisons.

Time Management

The practice of organizing and planning how to divide your time between specific activities to maximize efficiency and productivity.

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