It Is Ideal for Longer-Form Advertising, Such as Branded Entertainment

question 33

Multiple Choice

It is ideal for longer-form advertising, such as branded entertainment, with the ability to reach audiences with an in-stream experience on sites that lack video content. It is:

• A)an overlay.
• B)a video magazine.
• C)an in-stream video ad.
• D)an in-page video ad.
• E)an in-banner video ad.

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Definitions:

Personality Traits

Enduring patterns of thoughts, feelings, and behaviors that distinguish individuals from one another.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Personality Traits

Enduring characteristics or qualities that define an individual's patterns of thought, emotion, and behavior.

Situational Constraints

External factors or circumstances that limit actions, behaviors, or opportunities within a given environment.