Key Considerations in Writing an Effective Television Spot Include All

question 69

Multiple Choice

Key considerations in writing an effective television spot include all of the following EXCEPT:

• A)words emphasize the promise.
• B)run in fringe benefits.
• C)state it.
• D)support it.
• E)demonstrate it.

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Definitions:

Lower Of Cost

A accounting principle that mandates reporting the cost of inventory and other assets at the lower of their original cost or current market value.

Generally Accepted Accounting Principles

The standard framework of guidelines for financial accounting used in any given jurisdiction; generally known as GAAP.

Lower Of Cost

An accounting principle requiring inventory to be recorded at the lower of its historical cost or market value.

Market

A venue or mechanism where buyers and sellers engage in the exchange of goods, services, or financial instruments.