Which of the Following Would Be Important If You Wanted

question 70

Multiple Choice

Which of the following would be important if you wanted to choose typography that would encourage more readership of your advertisement?

• A)Type set in lowercase letters is read 13.4 percent faster than type set in all caps.
• B)Type set in all caps is remembered longer than type set in lower case.
• C)Reverse copy is read more rapidly than black type on a white background.
• D)Smaller text (six point or lower)is more effective.
• E)avoid "footless" fonts

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Definitions:

Mixed Cost

A cost that contains both variable and fixed cost elements, meaning part of the cost changes with the level of activity while another part remains constant.

Selling

Activities or processes involved in promoting and exchanging goods or services for money, including marketing and negotiation.

Administrative

Relates to the daily operations and management tasks within an organization, including paperwork and office procedures.

Fixed Cost Element

A cost that does not vary with the level of production or sales, such as rent, salaries, and insurance expenses.