A Successful Creative Concept Must Not Only Be an Attention-Grabber

question 96

Multiple Choice

A successful creative concept must not only be an attention-grabber, it must also:

• A)develop the concept humorously.
• B)develop the copy simply.
• C)put across the main selling point and brand name.
• D)be memorable.
• E)be easily executable at a reasonable price.

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Definitions:

Anticipatory Goal Response

A reaction that occurs when an individual anticipates achieving a goal, motivating behaviors toward goal attainment.

Deprivation

The state of lacking or being denied something considered to be a necessity.

Internal Drive State

An individual's internal condition or motivation that propels them towards certain actions or goals.

Goal Object

An entity or target that a person or system aims to achieve or obtain, central to motivation and action planning.