________ Is a Term That Has a Variety of Meanings

question 20

Short Answer

________ is a term that has a variety of meanings yet it is most importantly applied to the overall design process of bringing together images and copy so they function as one in an ad.

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Definitions:

Viral Theory

A scientific theory that explains the cause of certain diseases as being due to viruses, microorganisms that invade and replicate within living cells, leading to illness.

Prenatal

Pertaining to the period or development before birth; during the pregnancy.

Diathesis-stress

A psychological theory that explains disorder as the result of an interaction between a pre-dispositional vulnerability and stress caused by life experiences.

Expressed Emotion

A measure of the family environment that is based on how much criticism, hostility, and emotional overinvolvement are used when talking about the patient.