If You Want People to Keep Reading Your Ads After

question 41

Multiple Choice

If you want people to keep reading your ads after they look at the headline and illustration, you next ought to have:

• A)strong supporting illustrations.
• B)a strong first paragraph.
• C)a strong first sentence.
• D)an appealing logo subhead.
• E)an appealing slogan.

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Definitions:

Corporations

Legal entities that are separate from their owners, providing limited liability protection, and having the ability to enter into contracts, sue, and be sued.

Steady Income

A consistent flow of earnings or money, typically on a regular basis, which can be relied upon for financial planning.

Bankruptcy Procedure

The legal process under bankruptcy laws for dealing with the debt of individuals or entities that cannot pay their creditors.

Creditors

Individuals or entities that lend money or extend credit to others.