An Emotion-Based Approach Can Create Positive Feelings That Work Best

question 1

Multiple Choice

An emotion-based approach can create positive feelings that work best for:

• A)low-involvement goods.
• B)high-involvement goods.
• C)professional services.
• D)package goods.
• E)convenience goods.

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Definitions:

Behavioral Therapy

A type of psychotherapy that aims to change potentially self-destructing behaviors through the use of learning techniques.

Anxiety

A feeling of worry, nervousness, or unease typically about an imminent event or something with an uncertain outcome.

Cognitive Therapy

A type of psychotherapy that treats mental health conditions by addressing negative patterns of thought.

Decatastrophize

A cognitive-behavioral technique aimed at reducing anxiety by altering catastrophic thinking into more balanced and realistic assessments of situations.