Research Indicates That an Emotional Approach Works Best for Low-Involvement

question 92

True/False

Research indicates that an emotional approach works best for low-involvement products and services.

---

Definitions:

Sympathetic Nervous System

Part of the autonomic nervous system that activates the body's rapid involuntary response to dangerous or stressful situations.

Endocrine System

A collection of glands in the body that secrete hormones directly into the bloodstream to regulate various bodily functions.

Fight or Flight

A physiological response to perceived harmful events, attacks, or threats to survival.

Cognitive Appraisal

A process by which an individual evaluates the significance of what is happening for their well-being.