Which of the Following Is NOT Characteristic of Focus Group

question 97

Multiple Choice

Which of the following is NOT characteristic of focus group research?

• A)Trained moderator leads a group, usually of prime prospects.
• B)Interviews last for up to two hours.
• C)Client can watch the interview from behind a one-way mirror.
• D)a quantitative research tool
• E)Groups can be videotaped for later review.

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Definitions:

Total Equity

The total value of a company’s assets minus its liabilities, representing the ownership interest of the shareholders.

Net Income

The total amount of profit a company earns after taxes and all expenses have been deducted from revenues, commonly referred to as the bottom line.

Sustainable Growth Rate

The highest speed at which a business can expand its profits without having to raise its debt levels or issue more equity.

Retention Ratio

The percentage of net income that is retained to be reinvested in the business, rather than being paid out as dividends.