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Starch Readership Service classifies respondents who read half or more of the written material in the ad under scrutiny as:
F-value
A value used in statistical testing to determine if the variances between two populations are significantly different, often arising in ANOVA (analysis of variance) settings.
Analysis of Variance
A statistical method used to compare the means of three or more samples, to determine if at least one of the sample means significantly differs from the others.
Unequal Variance
A condition in statistical analysis where the variability among data sets being compared is not the same.
Studentized Range
A statistical measure used in various tests, including ANOVA, to account for variability when comparing ranges of data sets.
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