The Regulation That Is Likely Having an Effect on Marketers

question 70

Multiple Choice

The regulation that is likely having an effect on marketers who use sweepstakes because of its provision for a national opt-out list is the:

• A)Consumer Protection Act.
• B)Deceptive Mail Prevention and Enforcement Act.
• C)National Contests and Sweepstakes Act.
• D)Special Advertising Mail Act.
• E)CAN-SPAM Act.

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Definitions:

Price Collusion

An illegal practice where competing companies agree on price levels rather than competing, harming consumer interests.

Price Fixing

An illegal practice where businesses agree on prices for their products or services, rather than letting competition in the marketplace determine them.

Price Signaling

The act of changing prices to convey information to consumers and competitors about a product's quality, demand, or supply.

Competitors' Prices

The pricing levels set by firms operating in the same market space, which influence pricing strategies and market positioning.