Premiums, One of the Oldest and Largest Categories of Sales

question 3

True/False

Premiums, one of the oldest and largest categories of sales promotion, usually involve programs in which merchandise such as writing instruments, calendars, and clothing is given to customers in exchange for a purchase or some other action.

---

Definitions:

Intermediaries

Agents or businesses that act as a middleman in the distribution channel, moving products from the manufacturer to the consumer.

Horizontal Conflict

Disagreements or disputes between businesses at the same level of the distribution channel, such as between two retailers.

Intermediaries

Parties or people who play an intermediary role in the supply chain, helping to broker deals between manufacturers and buyers.

Marketing Channel

The path or route through which goods or services travel from the producer or provider to the final user or consumer.