While Advertisers Recognize the Potential in Mobile, the Number One

question 80

Multiple Choice

While advertisers recognize the potential in mobile, the number one drawback is:

• A)lack of qualified research data to support its claims as a legitimate advertising medium.
• B)time consumed by users responding to appeals.
• C)consumers' negative reaction to unwanted solicitations.
• D)lack of verification of the legitimacy of organizations requesting donations to causes.
• E)overdependence on the device for keeping connected to friends and family.

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Definitions:

Constriction

The act or process of making something narrower, tighter, or more enclosed.

Dilation

The process of expanding or widening in size; in physiology, it often refers to the widening of blood vessels or pupils in response to specific stimuli.

Dark Adaptation

The process by which the eyes become more sensitive to low levels of light after being in brighter light, allowing for better vision in darkness or dimness.

Absolute Thresholds

The minimum intensity of stimulation required to detect a particular sensory input 50% of the time.