Search, Referred to as Keyword Advertising, Is Expected to Help

question 67

True/False

Search, referred to as keyword advertising, is expected to help to double digital advertising revenues by 2015.

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Definitions:

Monopoly Power

The ability of a single seller to influence the price of goods or services in a market.

Commodity Money

Money whose value comes from a commodity out of which it is made, such as gold and silver, which inherently have value.

Goldsmith

A craftsperson skilled in making items of gold.

Ownership Transfer

The process by which the legal rights to an asset are transferred from one party to another, often involving formal documentation.