A Study Commissioned by the OAAA About Communication Effectiveness Showed

question 45

Multiple Choice

A study commissioned by the OAAA about communication effectiveness showed overall that:

• A)34 percent of subjects noticed outdoor signs.
• B)outdoor signs can be effective in building brand recognition.
• C)50 percent of people who noticed outdoor signs actually read the copy.
• D)increased attention was not affected by the size of boards.
• E)retention dropped off 5 percent for every word beyond six on a billboard.

---

Definitions:

Price Elasticity of Supply

An indicator of the sensitivity of the amount of a product provided to shifts in its price.

Market Period

A very short time frame in economics during which the supply of a good is fixed, meaning it cannot be increased or decreased in response to changes in price.

Short Run

A period in economics where at least one factor of production is fixed and cannot be changed, influencing the adjustment capabilities of a business.

Elasticity of Demand

An analysis demonstrating how changes in pricing impact the demand for a good.