Which of the Following Is True About Increasing the Size

question 35

Multiple Choice

Which of the following is true about increasing the size of an advertisement and its effects on readership?

• A)allows for less flexibility in the creative
• B)does not increase readership proportionately
• C)does increase readership on a one-to-one basis
• D)In the short term, impact and recall significantly increase.
• E)The larger the ad, the greater expansion of the readership.

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Definitions:

Drastically Reduced

Significantly decreased or lessened in size, amount, or intensity in a very noticeable or extreme way.

Olfactory Adaptation

The process by which the sense of smell becomes accustomed to and less sensitive to a constant smell over time.

Sustentacular Cells

Supportive cells found in the germinal epithelium of the testis, assisting in the nourishment and regulation of sperm-producing cells.

Gustatory Hairs

Microscopic hairs located on taste buds that are sensitive to tastants in food, leading to the perception of taste.