As an Advertiser, If You Wanted to Know About a Magazine's

question 83

Multiple Choice

As an advertiser, if you wanted to know about a magazine's readership-in the sense of who the readers are, including pass-along readers, and why they buy particular magazines-you would NOT use research data compiled by:

• A)ABC.
• B)Mediamark Research Inc. (MRI).
• C)Simmons Market Research Bureau (SMRB).
• D)Research on Publications (RoP).
• E)MNI Business Network.

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Definitions:

Assessment Center

A wide variety of specific selection programs that use multiple selection methods to rate applicants or job incumbents on their management potential.

Multiple Raters

The involvement of several individuals in assessing or evaluating performance, typically to enhance objectivity or reliability.

Evaluators

Professionals who assess or judge the quality, importance, or value of something, such as employee performance.

Job Enlargement

Broadening the types of tasks performed in a job.