The Major Difference Between a Volume Discount and a Cross-Media

question 76

True/False

The major difference between a volume discount and a cross-media discount for advertisers is that in a cross-media buy an advertiser accumulates credit across a number of different vehicles rather than in just a single vehicle.

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Definitions:

Sales Objections

The reasons or excuses given by prospects that prevent them from purchasing a product or service.

Category

A classification or grouping based on shared characteristics or qualities, often used to organize items, products, or ideas for easier reference or analysis.

Objection

A statement or question raised by a potential buyer expressing hesitation or concern about proceeding with a sale.

Courteous

Showing politeness and consideration in one’s attitude and behavior towards others.