A Major Concern of Media Buyers in Dealing with Newspapers

question 52

Multiple Choice

A major concern of media buyers in dealing with newspapers is:

• A)the ease they have buying national radio spots.
• B)the difficulty of making multipaper buys across a number of markets.
• C)the ease they have buying magazine placements.
• D)the difficulty in setting a standard rate based on pass-along readership.
• E)maintaining maximum variability for potential ad sizes.

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Definitions:

Midday

Refers to the middle of the day, typically around noon.

Norms

Shared beliefs or standards that dictate the expected and acceptable behavior within a particular group or society.

Violated

Violated refers to the act of breaking or failing to comply with a rule, law, agreement, or expectation.

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.