One of the Drawbacks to Radio Is

question 22

Multiple Choice

One of the drawbacks to radio is:

• A)its audiences are so small that you must make numerous buys to achieve acceptable frequency and reach.
• B)its ability to target narrow audience segments.
• C)supplemental media value at a much higher cost than all other media.
• D)the technical problem of broadcast static.
• E)abundance of confusing audience research.

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Definitions:

Purely Competitive

A market structure characterized by a large number of small firms, homogeneity of product, and free entry and exit from the market.

Marginal Revenue Product

The additional revenue generated from employing one more unit of a resource or input in production.

Total-Product Schedule

A table showing the output or total product produced by a firm at different levels of input resource.

Output

Refers to the total amount of goods or services produced by a firm or economy over a specific period.