Characteristics of the Rating-Point System Do NOT Include

question 57

Multiple Choice

Characteristics of the rating-point system do NOT include:

• A)is a way for an advertiser to measure coverage based on the potential of the market.
• B)is calculated usually as the program audience divided by total TV households.
• C)is a percentage of individuals divided by a specific target segment rather than households.
• D)is calculated usually as the total TV households divided by the number of individuals in it.
• E)is an indication that a rating of 12 for a program is 12% of all households in a particular area, with a TV set tuned to a particular station.

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Definitions:

Behavior Therapy Technique

Intervention strategies in psychology that seek to modify maladaptive behaviors through the application of learning principles.

Antidepressant Drugs

Medications designed to improve symptoms of depression by altering chemical balances in the brain, often influencing neurotransmitters like serotonin and norepinephrine.

Physical Side Effects

Unintended and often adverse physical reactions or responses to a drug, treatment, or intervention.

Basic Social Norms

Fundamental unwritten rules that dictate acceptable behavior within a society, guiding interactions and helping to maintain social order.