By 2015 a Media Planner Will Likely Be Dealing With

question 56

Multiple Choice

By 2015 a media planner will likely be dealing with:

• A)media outlets that don't currently exist.
• B)media reintermediation.
• C)budget inefficiencies.
• D)decreased overall expenditures.
• E)totally demassified media.

---

Definitions:

Child Molesters

Refers to individuals who sexually abuse children under the age of consent.

Sexual Thoughts

Cognitive processes or mental reflections focused on sexual desire, activity, or attraction.

Lie Detector

A machine or procedure that attempts to determine whether a person is telling the truth by measuring physiological responses, such as blood pressure, pulse, and respiration.

Planned Behavior

A theory that predicts an individual's intention to engage in a behavior at a specific time and place.