What More Than Anything Else Is Forcing the Fading Distinctions

question 28

Multiple Choice

What more than anything else is forcing the fading distinctions among media?

• A)government regulations
• B)advertising agency specialization
• C)changing technology
• D)weakening copyright laws
• E)power asserted by the mega agencies

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Definitions:

Product Mix Breadth

The variety of different product lines that a company offers to its customers.

Product Line Depth

Refers to the variety of products offered within a single product line, differentiated by features, sizes, quality levels or other attributes.

Brand Repositioning

A strategy in which marketers change a brand’s focus to target new markets or realign the brand’s core emphasis with changing market preferences.

Co-branding

A marketing partnership between two brands where they collaborate on a product or promotion to leverage each other's brand equity.