Because of Continuing Audience Fragmentation, Discovery Channel and the Weather

question 68

Multiple Choice

Because of continuing audience fragmentation, Discovery Channel and the Weather Channel, neither of which averages 1 percent of the viewing audience, have an advantage because they:

• A)are interactive vehicles.
• B)are niche vehicles.
• C)are more visibly attractive now because of HDTV.
• D)will be even more attractive because of 3D-HDTV.
• E)are automatically offered by satellite TV services.

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