The Need for Product Demonstration or Use of a Simple

question 25

Multiple Choice

The need for product demonstration or use of a simple versus complex message approach is something examined in which phase of the media plan?

• A)media strategy
• B)media scheduling
• C)marketing analysis
• D)justification
• E)promotional strategy

---

Definitions:

Million Years Ago

A unit of time used in geology and paleontology to denote periods that are millions of years in the past from the present day.

Stromatolites

Layered bio-chemical structures formed in shallow water by the trapping, binding, and cementation of sedimentary grains by microorganisms, mainly cyanobacteria.

Mineralized Layers

Layers or deposits of organic or inorganic material that have been transformed into a solid, mineral-like substance over time.

Bacteria

Microscopic, single-celled organisms found everywhere on Earth, playing critical roles in both the environment and human health.