By Combining Various Media, a Cell Phone Company Could Take

question 15

Multiple Choice

By combining various media, a cell phone company could take advantage of which of the following effects, having greater communication impact on its audience than just from the sum of each vehicle chosen?

• A)synergistic effect
• B)qualitative effect
• C)dispositional effect
• D)creative effect
• E)digitations effect

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Definitions:

Vancouver Real Estate

The market segment dealing with the buying, selling, and renting of properties in Vancouver, Canada.

List Price

The manufacturer’s suggested retail price (MSRP) for a product, often before any discounts or negotiations.

Demo Vehicle

A car or vehicle that has been used by a dealership for test driving or display purposes before being sold.

List Price

The manufacturer’s or retailer’s suggested retail price for a product, often before any discounts are applied.