Which of the Following Is NOT a Criteria by Which

question 41

Multiple Choice

Which of the following is NOT a criteria by which a media vehicle should be measured?

• A)number of target market members reached by the vehicle
• B)weighted target market quality of the audience reached
• C)cost of the vehicle
• D)use of the most up-to-date technology to make it superior looking compared to other media vehicles
• E)effectiveness of advertising exposures delivered by the vehicle

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Definitions:

Relationship

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Difference

The result of subtracting one quantity from another, often used to compare or measure changes.

Significant Correlation

A relationship between two variables where changes in one variable are associated with changes in the other, and this association is statistically significant.

Pearson Correlation

A measure of the linear correlation between two variables X and Y, giving a value between -1 and 1.