In a CPM Approach to Comparing What One Media Vehicle

question 20

True/False

In a CPM approach to comparing what one media vehicle may deliver over another vehicle, we can substitute the number of subscribers or viewers in one demographic category for total circulation to arrive at a more accurate picture of the cost to reach a specific target market.

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Definitions:

Internal-Based

Predominantly influenced or determined by internal factors or processes.

Reflexive Smile

A smile that does not occur in response to external stimuli. It happens during the month after birth, usually during sleep.

Breastfeeding

The process of feeding a baby with milk directly from the mother’s breast, known for its nutritional benefits.

Sleeping

A natural periodic state of rest for the mind and body, during which consciousness is altered and sensory activity is reduced.