Initiated in 1960, ________ Broke Out the Media Function as a Separate

question 5

Short Answer

Initiated in 1960, ________ broke out the media function as a separate business, and it has become an important trend in the last decade.

---

Definitions:

Cyclical Effect

A pattern of fluctuations in a time series that corresponds to cycles in the broader economy, often related to business or economic conditions lasting more than a year.

Exponential Smoothing

A time series forecasting method for univariate data that applies smoothing factors to make forecasts.

Smoothing Constant

A parameter used in exponential smoothing forecasting methods to control the rate at which older observations are dampened.

Forecasted Value

A prediction or estimate of a future value based on historical data and analysis.