In Integrated Marketing, the Marcom Management Organizational Structure

question 16

Multiple Choice

In integrated marketing, the Marcom management organizational structure:

• A)claims to reduce reporting layers.
• B)merges marketing and advertising objectives.
• C)centralizes communication activities under one person who develops strategy and then directs the communication programs internally and externally.
• D)places sales and marketing on the same organizational level.
• E)requires a communications manager who approves and coordinates all communications programs for the entire organization.

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Definitions:

Frontal Lobe Damage

Impairment or injury to the frontal lobes of the brain, which can affect personality, decision making, and control over behavior.

Language Abilities

The capacity to understand, produce, and use complex systems of communication, particularly the ability to do so verbally.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving considerations of risk, reward, and personal values.

Somatic Marker Hypothesis

Neurologist Antonio Damasio’s idea that the bodily (somatic), emotional component of thought is a necessary part of problem solving and decision making.