As You Initially Establish Your IMC Strategy, Which of the Following

question 1

Multiple Choice

As you initially establish your IMC strategy, which of the following is critical?

• A)identifying internal users or influencers within the organization
• B)allocating all the money necessary for this strategy
• C)understanding what specific target audiences need from your IMC campaign
• D)determining which aspects of communications disciplines are unnecessary
• E)completing an agency review

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Definitions:

Per Annum

An expression meaning "for each year," used to describe rates or amounts calculated on an annual basis.

Rate Of Return

The gain or loss on an investment over a specified time period, expressed as a percentage of the investment’s cost.

Investment Account

An account held at a financial institution that holds investments such as stocks, bonds, mutual funds, and other assets for investors.

Millionaire

An individual whose net worth or wealth is equal to or exceeds one million units of currency.