In Planning Advertising, Which Is a Major Variable to Use

question 74

Multiple Choice

In planning advertising, which is a major variable to use in segmenting a market?

• A)a situation analysis
• B)position of your product in the market
• C)lifestyle
• D)the market-segmentation process
• E)media habits

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Definitions:

Gross Domestic Product

The total market value of all final goods and services produced within a country in a given period of time, typically annually.

Inventories

Raw materials, work-in-progress goods, and completely finished products that companies hold to facilitate business operations.

Intermediate Goods

Products that are used as inputs in the production of other goods or services rather than being bought by consumers.

Final Output

The total value of all goods and services produced and sold for final use in the economy, avoiding duplication by excluding intermediate goods.