A Type of Segmentation That Tries to Determine Whether People

question 97

Multiple Choice

A type of segmentation that tries to determine whether people will switch preferences in purchasing products is:

• A)product-user.
• B)brand loyalty.
• C)lifestyle.
• D)benefits and attitudes.
• E)geodemographic.

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Definitions:

Owner's Equity

The residual interest in the assets of the entity after deducting liabilities, representing the owners' claim on the business assets.

Withdrawals

Funds taken out from a business by its owner(s) for personal use, which reduce the capital accounts in the company’s equity section.

Revenue

The global earnings a company obtains from its key operational trades, especially in goods or services sales.

Accounts Receivable

Money owed to a business by its clients or customers for goods or services delivered but not yet paid for.