In Positioning, You Must

question 26

Multiple Choice

In positioning, you must:

• A)avoid segmentation.
• B)fit the product into the lifestyle of the buyer.
• C)minimize advertising.
• D)never modify the product in order to keep niche clients loyal.
• E)do pretesting and posttesting.

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Definitions:

Car Accident

An unexpected event involving a vehicle on the road, resulting in damage or injury.

Teenager

A person who is between the age of 13 and 19; the period of life transitioning from childhood to adulthood.

Drug Overdose

Occurs when a person takes more than the recommended amount of a drug, leading to potentially fatal health consequences.

Gun Shot

The discharge of a firearm, which can result in a projectile being propelled at high velocity towards a target.