The Best Approach to Take When Making Media Decisions Is

question 92

Multiple Choice

The best approach to take when making media decisions is to:

• A)go with what has worked in the past.
• B)be sure to include interactive media.
• C)be sure to include print advertising in the media mix.
• D)remain media neutral.
• E)rely primarily on ratings to select media.

---

Definitions:

Proofreading

The process of reading and examining text carefully to find and correct typographical errors and mistakes in grammar, style, and spelling.

Personal Error Patterns Chart

A tool used to track and analyze individual mistakes over time, often used in learning and development contexts.

Proofread

The process of reviewing text for errors before finalizing or publishing, focusing on correcting grammatical, punctuation, spelling, and formatting mistakes.

Awareness

The state or ability to perceive, feel, or be conscious of events, objects, or sensory patterns.