The Brand Asset Valuator Created by Young & Rubicam Evaluates

question 48

Multiple Choice

The Brand Asset Valuator created by Young & Rubicam evaluates weaknesses and strengths of a brand according to which of the following factors?

• A)tangibility and intangibility
• B)market share and life cycle stages
• C)vitality and stature
• D)emotions and cognition
• E)recognition and relevance

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Definitions:

Nucleophile

A chemical entity that provides a pair of electrons to an electrophile, thus creating a chemical bond during a reaction.

NaCN

Sodium cyanide, a highly toxic chemical compound used in the extraction of gold and silver from mineral ores.

Bromides

Ionic compounds that contain a bromine ion (Br-) combined with another element or radical.

Reactivity

A measure of how readily a substance undergoes a chemical reaction with other substances.