In the Seven-Step Planning Cycle Used to Create Strategic Advertising

question 78

Multiple Choice

In the seven-step planning cycle used to create strategic advertising designed by Avrett, Free, and Ginsberg, what advertising discipline is employed?

• A)media planning
• B)account planning
• C)SWOT analysis
• D)prospect definition
• E)audience analysis

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Definitions:

Political Candidate

An individual who offers themselves for a public office or position through an electoral process.

Monetary Contraction

A reduction in the total supply of money in circulation, often through central bank policies, aiming to control inflation and stabilize the economy.

Real Output

The total amount of goods and services produced, adjusted for inflation or deflation.

Loanable Funds

The money available for borrowing in the financial markets, determined by the levels of savings and demand for loans.