The Stages in the Life-Cycle Model as It Relates to Advertising

question 42

Multiple Choice

The stages in the life-cycle model as it relates to advertising include:

• A)pioneering, strategic, and dismiss.
• B)pioneering, competitive, and retentive.
• C)pioneering, competitive, and demise.
• D)pioneering, planned, and decline.
• E)pioneering, maturity, and decline.

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Definitions:

Plane

Flat surface; an imaginary surface formed by extension through any axis or two points—for example, a midsagittal plane, a coronal plane, and a transverse plane.

Hinge

A type of joint that allows for motion in one plane, much like the opening and closing of a door, commonly found in the elbows and knees.

Synovial Joints

A type of joint that is surrounded by a flexible sac filled with lubricating synovial fluid, allowing for smooth movement between the bones.

Fibrous Joints

Joints that are connected by dense connective tissue, consisting largely of collagen. These joints are immovable or only slightly movable, such as sutures in the skull.