The Advertising Spiral but NOT the Life Cycle Model

question 60

Multiple Choice

The advertising spiral but NOT the life cycle model:

• A)ignores the fact that a product nearing the end of the life cycle must decline.
• B)ensures lifelong profitability for the manufacturer.
• C)demands quantitative value measurements.
• D)ignores the unimportant role the consumer plays in shaping advertising strategy.
• E)ignores cycles within the overall life cycle.

---

Definitions:

Empathetic Listening

The skill of understanding and sharing the feelings of another person by fully concentrating on their words and emotional expressions.

Clarifying

The process of making a statement or situation less confused and more comprehensible.

70/30 Principle

A guideline suggesting that effective communication should involve roughly 70% listening and 30% talking.

Active Listeners

Individuals who make a conscious effort to hear not only the words that another person is saying but, more importantly, to understand the complete message being communicated.