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Because of Digital Technology, Word of Mouth Is a Check

question 25

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Because of digital technology, word of mouth is a check on whether advertisers are delivering what they promised.


Definitions:

Scienter

In cases of fraud and deceit, the word means knowledge on the part of the person making the representations, at the time when they are made, that they are false. In an action for deceit, scienter must be proved.

Duress

A situation where a person is forced to perform an act against their will or face threats, violence, constraints, or other action upon their person or property, which is used as a means to compel their agreement or action.

Undue Influence

A situation where an individual is able to influence another person's decisions due to a special relationship, often leading to unfair advantages.

Ratification

The adoption or affirmance by a person of a prior act that did not bind him.

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