According to Scott Bedbury, a Brand-Building Expert, a Great Brand

question 54

Short Answer

According to Scott Bedbury, a brand-building expert, a great brand must be ________, which means it must meet what people want and perform the way people want it to.

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Definitions:

Thyroid Gland

An endocrine gland located in the neck that produces hormones regulating growth, metabolism, and energy production.

Chromosomes

Thread-like structures located inside the nucleus of animal and plant cells, made of protein and a single molecule of DNA, that carry genetic information.

Recessive Genes

Genes that are expressed in offspring only when inherited from both parents, as opposed to dominant genes, which are expressed when inherited from just one parent.

Dominant Genes

Genes that overpower their recessive counterparts and determine the phenotype of an organism.