The Communication Component in the Marketing Mix Is Divided into Four

question 28

Multiple Choice

The communication component in the marketing mix is divided into four primary categories. Which of the following is NOT one of them?

• A)personal selling
• B)interactivity
• C)sales promotion
• D)public relations
• E)advertising

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Definitions:

Chromosome

Colored body in the nucleus, composed of DNA and proteins and containing the primary genetic information of the cell; 23 pairs in humans.

Aneuploidy

A genetic condition characterized by an abnormal number of chromosomes.

Trisomy 21

A genetic disorder caused by the presence of an all or part of an extra 21st chromosome, known as Down syndrome.

Monosomy

A chromosomal disorder characterized by the absence of one chromosome from the normal diploid number.