Which Type of Advertising Emphasizes Product Profitability and the Consumer

question 24

Multiple Choice

Which type of advertising emphasizes product profitability and the consumer advertising support retailers will receive from manufacturers?

• A)point-of-purchase
• B)image
• C)trade
• D)retail
• E)B2C

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Definitions:

Frequency Theory

In hearing, the theory that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch. (Also called temporal theory.)

Place Theory

A theory explaining how sound frequency is encoded in the cochlea of the inner ear, suggesting that specific places along the basilar membrane respond to specific frequencies.

High-Frequency

Relating to or denoting a band of the electromagnetic spectrum or sound above the range of normal human hearing.

Intermediate-Frequency

Refers to the frequency that lies between the radio frequency (RF) and the audio frequency (AF) bands, commonly used in communication electronics for signal processing.