Which of the Following Is NOT Characteristic of Idea Advertising

question 22

Multiple Choice

Which of the following is NOT characteristic of idea advertising?

• A)uses emotionalism
• B)will benefit in the future because of the ability of media to target audiences
• C)Messages are too long.
• D)Topics range from abortion to gun control, to the environment.
• E)Proponents say advertising is the only way to put out their message before a mass audience.

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Definitions:

Vacation Fund

A savings account or financial allocation specifically set aside for personal vacation and travel expenses.

Quarter

A three-month period in a fiscal year used as a basis for financial reporting, planning, and performance assessment.

Present Value

The current value of a future sum of money or stream of cash flows, given a specified rate of return.

Single Amount

Refers to a lump sum payment or financial value not broken down into parts or installments.