One Critical Aspect of Current Twenty-First Century Advertising Will Be

question 75

Multiple Choice

One critical aspect of current twenty-first century advertising will be:

• A)an increased focus on price competition.
• B)greater emphasis on generic selling.
• C)companies will take greater and greater control of the marketing channels.
• D)a reduced emphasis on branding and differentiation.
• E)companies developing new markets through globalization and diversity.

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Definitions:

Book Value

The net value of a company's assets minus its liabilities and intangible items, as stated on the balance sheet.

Market Value

The market's current asking price for an asset or service.

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Earnings received from leasing property to tenants.

Annual Taxes

Taxes that are assessed and paid once a year, commonly relating to income, property, or business revenues.