Please Define the Following Key Terms

question 13

Short Answer

Please define the following key terms
-Sahagún

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Definitions:

GE Business Screen

A strategic planning tool developed by General Electric to evaluate business units on market attractiveness and company strength.

Portfolio Planning

The process of strategizing the mix of business holdings a company should have for optimal performance.

Business Strength

A company's competitive advantage or core competencies that enable it to outperform competitors.

Market Growth Rate

The rate at which a specific market expands over a given period, often reflected as a percentage increase in sales or revenue.