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A cyclic process is carried out on an ideal gas such that it returns to its initial state at the end of a cycle, as shown in the pV diagram in the figure. If the process is carried out in a clockwise sense around the enclosed area, as shown on the figure, then the change of internal energy over the full cycle
Top of Mind Awareness
A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.
Preferred Brand
The brand consumers favor over others due to its quality, reliability, or other distinguishing features.
Gut Feeling
Refers to an intuitive or instinctual judgment that is made without the use of rational processes.
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